by Rob Beaven | Dec 9, 2021 | Uncategorized
How impressions make lasting memories Psychological and social factors play a huge role in patient outcomes, one factor we can harness is the Peak End Rule. The Peak-End Rule (as described by Daniel Kahneman) that an event is remembered more by what happens at...
by Rob Beaven | Dec 9, 2021 | Uncategorized
by Alex Kraszewski – Physiotherapist Just like Crossfitters, Vegans and Anti-Vaxxers1, if someone has back pain and they think it’s a disc herniation, it’s probably the first thing they’ll tell you. There’s not many days that go by where I don’t see someone with...
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